The Data Driven Future
Beef Marbling
See the difference. Taste the difference.
Customers can see it - we are here to provide it.
Marble Score: 2
Marble Score: 5
Marble Score: 8
The MEQ Probe
Our patented technology is the world’s first accredited hot carcase measure in beef.
Grade into the chillers – optimising chillers and saving energy
Early grading enables 20x the time to optimise how the carcase will be sold into the supply chain, optimising carcase value and enabling more products to be allocated into branded ranges
Less time in chillers means easier boning of the carcase that helps OHS of employees and carcase yield extraction
Objective data means correct allocation into brands and better information back to breeders
How MEQ Probe Delivers the Data-Driven Future
PROCESSORS
Process to brand specification and supply chain need
Optimise chiller use and save energy, improving sustainability of processing
Determine eating quality to support and reinforce brand promises
Hot carcase grading enables optimisation of carcase value
Environmental Sustainability
MEQ Probe creates a positive impact on sustainability by reducing GHG emissions for processors in the following ways:
Optimising chiller space in processors – processing plants have warehouses of chillers
Reduces energy usage through a shorter ageing time
Reduces energy usage through a shorter chilling time of carcases
Probe makes hot gassing of carcases redundant, another way it reduces energy usage
Camera App
The MEQ Camera provides cold carcase yield and eating quality measures. Measures such as Rib Eye Area, Marbling, IMF%, and much more. The camera can be used on its own or as a compliment to the MEQ Probe.
MEQ Live
Real time data solution for feedlots and producers
Use yield and marbling values to understand more about the animal performance
Know if feed conversion is driving high value (Rib Eye Area, Mb) or low value (Rib Fat) performance
The processor can capture yield and marbling pre-chillers
Feed data back to breeding and genetics for superior performance
Predict the carcase value at induction or even earlier
How MEQ Live Delivers the Data-Driven Future
FEEDLOTS
Optimise days on feed to have minimal impact on environment and profitability
Manage to a product specification rather than days on feed
Know the performance of the animal while managing it, not just at processing
Accelerate genetics and breeding performance
Know the relationship between feed vs genetics
Know the value of the livestock assets in real time, given quality and yield measures
Environmental Sustainability
MEQ Live creates a positive impact on sustainability helping feedlots in the following ways:
Reduce feed whilst still achieving the same animal specifications, thereby reducing the volume of grain required
Identify genetically suited cattle for the feedlot environment to improve average health and eating quality and reduce waste in the system
Managing animals only for the time needed rather than an arbitrary program – reducing enteric methane emissions
Shift feed regime from generic days on feed to days required to achieve a product specification
