Reimagine the Red Meat Industry.

Transparent Data  |  Confident Choices  |  New Value

We are building the data-driven digital future for the global red meat industry to radically transform efficiency, quality, nutritional value, and environmental impact

The Data-Driven Future

We build data solutions to optimise and revolutionise the global red meat industry

DATA ANALYTICS TOOLS

  • Bespoke algorithms

  • Modern Machine Learning approaches

  • Extraction of insights from different data types

DATA COLLECTION TOOLS

  • Novel hardware: Imaging and intrusive measures

  • Harvesting data: Commingle MEQ and other data

INDUSTRY INSIGHTS

  • Objective data at the individual carcase level

  • Know the minimal environment impact for the greatest outcome

  • Identify the world’s best genetics and practitioners

Consumer Demand Hierarchy 

Demands from the customer continue to evolve as the red meat industry evolves. As each problem is solved, consumer expectations grow.

Today, safety and availability have largely been solved by the industry, and the consumer is now focused on Quality, Nutrition and Sustainability.

MEQ is uniquely placed to provide solutions for the global red meat industry.

MEQ gives the red meat industry the tools to meet these evolving demands.

The global $700B red meat industry lacks timely, objective and actionable data.

The lack of data impacts profits, customer satisfaction, nutrition and environmental effects.

GRADING

  • Manual or not existent

  • Highly subjective measures

  • Performed very late in the processing workflow

  • Lacks standardisation

CONSUMER DATA

  • Packaged goods have set new standards in customer communication

  • Customers now demand information and transparency

  • There is a greater requirement for nutritional and environment impact to be communicated at a cut by cut level

INPUT- FOCUSED MODEL

  • The industry is focused on one-size-fits-all inputs

  • Performance output is rarely measured and often too late to be of value

NUTRITION + SUSTAINABILITY

  • Not knowing nutritional data at the carcase level means it is not a factor in driving genetics and breeding of livestock

  • MEQ enables the industry to realise substantial positive environment impact whilst driving better product and margins

  

PROCESSORS

How MEQ’s Carcase Solutions Deliver the Data-Driven Future

Process to brand specification and supply chain need

Optimise chiller use and save energy, improving sustainability of processing

Determine eating quality to support and reinforce brand promises

Hot and Cold carcase grading enables optimisation of carcase value

FEEDLOTS

How MEQ Live Delivers the Data-Driven Future

Optimise days on feed to have minimal impact on environment and profitability

Manage to a product specification rather than days on feed

Know the performance of the animal while managing it, not just at processing

Accelerate genetics and breeding performance

Know the relationship between feed vs genetics

Know the value of the livestock assets in real time, given quality and yield measures

Delivering the Data Driven Future

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