Reimagine the Red Meat Industry.
Transparent Data | Confident Choices | New Value
We are building the data-driven digital future for the global red meat industry to radically transform efficiency, quality, nutritional value, and environmental impact
The Data-Driven Future
We build data solutions to optimise and revolutionise the global red meat industry
DATA ANALYTICS TOOLS
Bespoke algorithms
Modern Machine Learning approaches
Extraction of insights from different data types
DATA COLLECTION TOOLS
Novel hardware: Imaging and intrusive measures
Harvesting data: Commingle MEQ and other data
INDUSTRY INSIGHTS
Objective data at the individual carcase level
Know the minimal environment impact for the greatest outcome
Identify the world’s best genetics and practitioners
Consumer Demand Hierarchy
Demands from the customer continue to evolve as the red meat industry evolves. As each problem is solved, consumer expectations grow.
Today, safety and availability have largely been solved by the industry, and the consumer is now focused on Quality, Nutrition and Sustainability.
MEQ is uniquely placed to provide solutions for the global red meat industry.
MEQ gives the red meat industry the tools to meet these evolving demands.
The global $700B red meat industry lacks timely, objective and actionable data.
The lack of data impacts profits, customer satisfaction, nutrition and environmental effects.
GRADING
Manual or not existent
Highly subjective measures
Performed very late in the processing workflow
Lacks standardisation
CONSUMER DATA
Packaged goods have set new standards in customer communication
Customers now demand information and transparency
There is a greater requirement for nutritional and environment impact to be communicated at a cut by cut level
INPUT- FOCUSED MODEL
The industry is focused on one-size-fits-all inputs
Performance output is rarely measured and often too late to be of value
NUTRITION + SUSTAINABILITY
Not knowing nutritional data at the carcase level means it is not a factor in driving genetics and breeding of livestock
MEQ enables the industry to realise substantial positive environment impact whilst driving better product and margins
PROCESSORS
How MEQ’s Carcase Solutions Deliver the Data-Driven Future
Process to brand specification and supply chain need
Optimise chiller use and save energy, improving sustainability of processing
Determine eating quality to support and reinforce brand promises
Hot and Cold carcase grading enables optimisation of carcase value
FEEDLOTS
How MEQ Live Delivers the Data-Driven Future
Optimise days on feed to have minimal impact on environment and profitability
Manage to a product specification rather than days on feed
Know the performance of the animal while managing it, not just at processing
Accelerate genetics and breeding performance
Know the relationship between feed vs genetics
Know the value of the livestock assets in real time, given quality and yield measures
Delivering the Data Driven Future
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